Target-based AR is focused on a specific object. For example, when the AR system hovers over a product, such as a box of mac and cheese, the AR function will recognize that object and start playing a real life video of promotional mac and cheese recipes. Thyng’s AR system is able to hover over the item, recognize the product and present the related content for users.
Meanwhile, environment-based AR is based on the physical environment around a user. Thyng’s system is able to have characters appear in real time (see photo below), and users are able to interact with the characters.
All Thyng AR experiences are created and hosted on the cloud allowing these experiences to be editable and accessible to all. The future looks bright for AR as Thyng plans to roll out their 5.0 version of their app this spring. Be sure to check it out!