SwipeGuide’s application allows line factory workers to
upload photos with short instructions about the job and activities they do in a
certain process. Other employees can then view these instructions by swiping right
and following step-by-step. Heineken employees praised the user-friendliness
saying “if you can Facebook, you can SwipeGuide”. By implementing SwipeGuide
from a bottom-up approach, Heineken reduced their changeover times by 30-50%
and got their factory workers excited about their work.
Strategist of Insights & Innovation Direction at VanBerlo, Nadine von
Seelen, then presented on how they're finding the sweet spot between package-free
and minimal packaging. More than ever, consumers are aware of the waste they
produce and how it affects the environment. This has presented a problem for
companies - maximizing product with minimalist packaging. VanBerlo understands
that there are levels to sustainability and that large companies aren't able to
go waste and plastic free immediately. Therefore, they create solutions that
work for both their clients and their consumers.
finished with a panel moderated by Steve Dolinsky, food report at ABC7 and
author of "Pizza City USA."